Juanma González

Aural Centros Auditivos arrived at the Škoda Titan Desert Morocco in 2024. They understood that this race is much more than a sporting event and decided to go much further.

Together with KH7, they sponsored the solidarity truck ‘Volver a oír para volver a vivir’. An initiative that helps people with hearing problems and without resources in those territories through which the race passes.

The goal is to raise awareness of the importance of good hearing health. Along with this truck, came the overcoming stories. Participants who came hand in hand with Aural and represented those stories of people who have overcome vital difficulties to be here.

In 2025, perhaps the greatest exponent is Juanma González. An athlete who has competed in several deaflympics with medals in European Championship and World Championships in long-distance running. But he is just one of the many examples of a team and a brand that have understood better than anyone what the Titan Spirit is.